BIKI JOHN - FASHION COMMUNICATIONS CONSULTANT
AFRICAN PROJECTS

Having worked for ten years in the fashion industry, Biki John has worked on numerous successful projects with leading international brands. Being an avid promoter of the growing African fashion industry; Biki John uses her consultancy services to support fashion/lifestyle brands intent on entering the Nigerian and London markets specifically.

CLIENTS
Magnify

Who?
MAGNIFY, an independent magazine based in London. Set up by its Founder, Ruth Awogbade, MAGNIFY seeks to challenge the perspectives of faith, feminism and fashion. After a successful London launch which attracted rave reviews from leading publications like Vogue (UK), Grazia (UK) and The Times (UK); MAGNIFY sought to infiltrate the Lagos (Nigerian) market, by bringing awareness to the brand and its launch event.


How?

Using her PR Consultancy services Biki John:
  • Invited top offline and online press to MAGNIFY’s Lagos Launch Party, resulting in a successful turn up of fashion, beauty and lifestyle professionals.
  • Arranged for leading Africa media entertainment company, Silverbird, to capture the event on their popular E-Weeky TV show. This included directing the Silverbird Team during the event.
  • Created and managed an invitation tracking and evaluation process. Efforts resulted in a 85%+ attendance rate.
  • Composed and sent out to leading online press, a Press Release informing the public about the event, stockist details as well as images of the launch party. This led to the event being published in top blogs like Style Vitae.
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